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PDCI Mobile Organization Conference
PDCI Mobile Organization Conference
Posted on 01/21/2017

Learn more about the Mobile Video Workshop at:

PDCI Mobile Video Workshop

By Mark Calder

(Perth) – Area businesses learned ways to connect with customers Wednesday through social media and other web tools.

More than 30 representatives of business and non-profit groups attended the Mobile Organization Conference at Perth and District Collegiate Institute (PDCI). Taught by students from the iCoach program, delegates discovered how online tools such as Facebook, YouTube, iMovie and Prezi can boost their organization’s online presence, and allow them to attract and inform customers and work more efficiently.

“We taught them to use Youtube, iMovie and other tools to really connect with customers and create new bonds with those who may not have heard of their company,” said Lilli Strong, a member of the iCoach team leading the conference.

Participants were provided with iPads so they could follow along and gain hands-on experience with mobile apps, websites and the cloud. During each workshop, iCoach students offered one-on-one coaching to answer questions, offer help and demystify mobile applications many students use daily.

The idea was to allow delegates, many of them in their 40s and 50s, to benefit from the vast experience the digital generation has to offer. Those attending the conference walked away with a number of new skills including:

· How to use the iMovie app to shoot videos, edit them, and add pictures and other effects to make them engaging to customers. They learned how to post videos to YouTube and discovered different approaches to attract views, such as the proper use of tags.

· Ways to create QR codes to advertise products or services in the age of the cell phone.

· How to use Prezi and Sway to develop interesting presentations that will catch the attention of colleagues and potential customers.

· The advantages of using cloud-based services such as Google Cloud and Office 365 to store data and share it.

· How to improve their organization’s online presence by using social media sites, a create-your-own website service known as Wix, and other tools such as Polldaddy.

Those in attendance found the conference helpful.

“Now I can use what I’ve learned to make videos and upload them to promote our organization,” said Bobbi-Jo Jarvis, a representative of the Alzheimer Society of Lanark, Leeds and Grenville.

“I want to thank PDCI for doing stuff like this. Hopefully they’ll do more in future because I’ll come back.”

Participants in the conference were also treated to a catered lunch by members of the PDCI food and nutrition class.

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